Casted: Podcast & Video Marketing Platform

Casted: Podcast & Video Marketing Platform

Fuel audience engagement, convert content consumption behaviors into leads, and streamline content strategies with Casted’s transformative Podcast and Video Marketing Platform, designed for B2B growth.

 

Amplify inbound pipeline with content fine-tuned for your ideal audience and channel.

 

"Casted jumped in and made a huge impact at Salesforce in a very short time. Now our global team can deliver audio content in ways they never could before. Not only do we deliver to an external audience across podcasts and social channels, we build valuable journeys across audiences on our owned properties using the Casted embedded player. It’s been a very productive collaboration and we look forward to growing our podcasting practice at Salesforce with Casted."

Michael Rivo Salesforce LIVE, Virtual Events Content & Platform at Salesforce
Trusted by:

Casted's Secret Sauce

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Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb

This is a podcast episode titled, Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb. The summary for this episode is: <p>Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience.</p><p><br></p><p><strong>Key Takeaways:</strong></p><p>🤩 00:46&nbsp;-&nbsp;02:32 Overview of episode</p><p>🎥 08:54&nbsp;-&nbsp;10:20 Video is crucial for your marketing strategy</p><p>🥘 10:42&nbsp;-&nbsp;13:12 Casted's secret sauce</p><p>🍿 14:53&nbsp;-&nbsp;18:06 Making snackable content in the Casted platform</p><p>👏 21:08&nbsp;-&nbsp;22:52 Getting other teams within the company on board</p><p>🎉 33:13&nbsp;-&nbsp;36:27 Tim's perspective on ROI</p><p>🧩 40:00&nbsp;-&nbsp;42:13 Advice: Take risks</p><p>🔊42:37&nbsp;-&nbsp;43:30 Q&amp;A: What tactics have you employed to communicate the resources available and get people to take action?</p><p>🔊43:39&nbsp;-&nbsp;45:02 Q&amp;A: How do you figure out which content to send to a customer in the initial outreach?</p><p>🔊45:45&nbsp;-&nbsp;47:14 Q&amp;A: Whether they're B2B or general consumer, do you listen to any audio only podcasts, why or why not?</p><p>🔊47:25&nbsp;-&nbsp;50:31 Q&amp;A: On average, how many pieces of content do your customers touch before they reach out for a meeting? And what do you think that says about Cheetah's marketing team?</p>

Let’s be real, you work so hard at your job!


As you're asked to do produce more with less, you can depend on Casted's technology to make video and podcast content amplification easier than ever, saving you hours and letting you grow your audience like the pro that you are.

Casted listened to the frustrations of top Marketing Leaders and built the solutions you've been asking for-- Because we were those frustrated Marketing Leaders, too!

Because you need relevant podcast metrics.

With Casted, clearly see what brands, contacts, and accounts are interested in what your brand has to say and measure the results with true firmographic data.

Watch a 3 minute demo 

Because it should be easy to publish your content.

Seamlessly and automatically publish your podcast to your website with a customized landing page built to meet all your brand standards, and push to major players like Apple, Spotify, and YouTube via RSS feeds. 

Because you need to save time, energy and resources.

Casted built the tools you need to easily create a Content Solar System. Wring out your content into pieces for amplification across multiple channels and formats. 

Watch a 3-minute demo

What our customers want you to know:

Experience Casted for yourself

See how Casted empowers B2B marketers to maximize and measure their podcast and video content.