# (Re)Sessions Lesson #1: Repurpose Existing Content for Maximum Value

As we’ve seen recently, the current recession impacts content marketers in challenging ways. Tech brands in particular are reining in budgets and cutting staff. And yet there’s still so much work for the remaining team members to do. They still have to develop a revenue-generating marketing strategy while also creating meaningful and engaging content. They just have a lot fewer resources to do it all with.

To address how marketers are struggling to do more with less, we created a special limited series: The [(Re)Sessions](https://listen.casted.us/public/5/AMP%3A-The-Amplified-Marketing-Podcast-9dcb945f?hsCtaTracking=1ae154b5-e667-4d56-8e6d-7378348713fa%7C72fa26a7-6847-4d9a-a719-ca822dc38362), which focuses on the questions on every marketer’s mind when dealing with the most certain thing — uncertainty.

In this post, we’re taking a look at one of the best lessons we’ve learned during this recession: Repurpose the content you’ve already created to get the most marketing value out of it. Hear from our guests about how they’re doing it and get advice on how you too can adapt to cutbacks yet still serve up high-quality content experiences to your audience.

## **Share Your Genius**

The moment your content marketing team takes a hit — maybe you’ve lost team members or maybe that budget you were counting on to round out the year just evaporated — you have to get more value out of everything you’ve already created as well as everything you’re going to create for however long this recession lasts.

That’s where Casted CEO Lindsay Tjepkema and [Rachel Downey](https://www.linkedin.com/in/rachelelstsdowney/), Founder and Executive Producer at [Share Your Genius](http://www.shareyourgenius.com/), an end-to-end podcast agency, deliver insight on how to brainstorm and plan your content strategy and then wring out everything your team produces, something you should be doing anyway, but in a recession, it’s even more critical to do more with less.

**Lindsay Tjepkema:** “This is the easier way. I mean, it's so much easier and more fun to say, ‘Okay, what are the big rocks? What are the big themes we're going to talk about, go after, do? There's three this year, or there's two this year, or there's one this year. And how can we get creative?’”

**Rachel Downey:** “One episode can turn into 60 pieces of content. That one episode could actually fuel your content calendar for the month.”

You can view or listen to Rachel’s entire (Re)Sessions episode [here](https://listen.casted.us/public/5/AMP%3A-The-Amplified-Marketing-Podcast-9dcb945f/939a930e).

## **MarketMuse**

Why do we want to repurpose content for as many channels and formats as possible? As [Jeff Coyle](https://www.linkedin.com/in/jeffcoyle/), Co-Founder and Chief Strategy Officer at [MarketMuse](https://www.marketmuse.com/), a content intelligence platform company, shared with Lindsay on the show, there is no “one size fits all” medium, and multiple formats increase a brand’s chances of reaching their audience.

**Jeff Coyle:** “Everybody doesn't learn the same way.”

You can view or listen to Jeff’s entire (Re)Sessions episode [here](https://listen.casted.us/public/5/AMP%3A-The-Amplified-Marketing-Podcast-9dcb945f/a472d388).

## **StudioPod**

A common theme here is that podcasts are one of the most productive content sources you can rely on in a recession. This is something that [Julian A. Lewis II](https://www.linkedin.com/in/julianlewis/), Founder of [StudioPod](https://studiopodmedia.com/), a full-service podcast media and production company, knows well.

“Honestly,” Julian says, “I've seen some great examples of some of the shows that you've put out there through the Casted podcast of how marketers are... creating content that can be repurposed across various channels.”

You can view or listen to Julian’s entire (Re)Sessions episode [here](https://listen.casted.us/public/5/AMP%3A-The-Amplified-Marketing-Podcast-9dcb945f/25643468).

## **Repurpose Everything**

In case you need a final reminder, repurpose, reuse, refresh all your existing content to stretch your resources as far as you can. When the economy gets back on track, you’ll already be out in the lead by making the most of what you’ve already made.