# Adding Value to Your Community Through Podcasting with Morales Group’s Seth Morales

Getting a marketing initiative, such as a podcast, greenlit by your brand’s leadership or CEO is a battle in itself. Beginning with your elevator pitch of why it will drive brand awareness and elevate the prospected metrics on consumer engagement, your podcast’s investors might not see its value in building brand efforts. Or perhaps when you’re tossing out the idea of them potentially hosting the show, that might not be within their wheelhouse. That is at least, not yet.

For our last episode of Season 6, we had the pleasure of speaking with the CEO of [Morales Group](https://moralesgroup.net/) and host of the [No Milk No Sugar Podcast](https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4), Seth Morales, who has a whole lot of experience being that CEO.

Continue as he shares his perspective on why he’s prioritizing the show for his business and how you can help your CEO see the value in podcasting too.

Episode 10  | 30:05 min | 06.09.2021

# Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

This is a podcast episode titled, Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales. The summary for this episode is: This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, [No Milk No Sugar](https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4), benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.

## Key Takeaways:
- 4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms
- 5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value
- 8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint
- 12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking
- 24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

#### Seth Morales

| CEO at Morales Group, Inc

Regarded as one of the leading staffing executives in recruiting today. Currently, Chief Executive Officer at Morales Group. Before that he did sales, marketing, and operations at Morales Group for 15+ years.

### Takeaway 1 | 00:31 MIN
♻️ Creating Content That Can be Used in Different Ways, On Different Platforms

### Takeaway 2 | 01:00 MIN
🧱 Podcasting Helps Build Community and Drive Value

### Takeaway 3 | 01:15 MIN
🏃🏻 This is a Marathon Not a Sprint

### Takeaway 4 | 01:07 MIN
🎇 Connections and Relationships are the Most Valuable Result of Networking

### Takeaway 5 | 01:39 MIN
💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, [No Milk No Sugar](https://podcast.moralesgroup.net/public/36/No-Milk-No-Sugar-63d0c5c4), benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.